Baobab Carbon is a brand new player in the field of carbon credits and carbon offsetting. What compelled me to assist them in building their brand ended up being something I crafted into their core philosophy: Their quiet radicalism. This team understands that carbon footprints, carbon emissions, and carbon offsetting are abstract concepts to the average consumer. Baobab Carbon's mission is to actively resist eco-hype, focus on community-led climate work, and bridge the gap between consumer, company, community, and carbon impact. The brand we created needed to reflect their mission of revealing carbon impact in an accessible, understandable, and verifiable way.